Furniture · Product · Architecture

Photoreal CGI for launches, catalogs & spaces.

Moholy Studio helps manufacturers and design teams create product renders, room scenes, finish variants and motion from one reusable 3D foundation—before every prototype or environment is ready to photograph.

Photoreal workplace CGI by Moholy Studio
Product rendersRoom scenesFinish variantsAnimation + InteractiveBIM support
01 / Built for real production

One 3D build. Many launch assets.

Instead of treating every image as a separate job, we build a reusable visual foundation. Approve the product, materials, camera and art direction once, then extend the same system across channels and variants.

01

Product & catalog renders

Clean product views and detail imagery for websites, catalogs, specification and sales.

02

Environments

Context-driven room scenes that make furniture, materials and spaces feel physical.

03

Variants & configurations

Consistent cameras and lighting across finishes, fabrics, sizes, modules and layouts.

04

Motion & interactive

Short animation, 360° content and Unreal-based experiences when still images are not enough.

02 / Where we fit

Three focused routes into the studio.

Prospects should not have to decode a generalist portfolio. Each route below shows the kind of work, production problem and deliverables relevant to that team.

03 / Selected work

Lead with the work. Explain only what helps the buyer decide.

Workplace systemWorkplace system
Surface-led interiorSurface-led interior
Product detailProduct detail
Workplace open officeWorkplace open office
Tile collection environmentTile collection environment
Residential exteriorResidential exterior
Education environmentEducation environment
Executive workspaceExecutive workspace
View full work ↗
04 / For manufacturer marketing teams

Launch a range without waiting for every prototype, finish or roomset.

01
Start from what exists.

CAD, 3D files, drawings, product sheets, finish references or a working model.

02
Approve one visual direction.

Lock product accuracy, materials, camera, lighting and styling before scaling.

03
Extend the system.

Create product views, room scenes, variants, crops and motion without rebuilding from zero.

04
Use the assets across channels.

Catalog, web, dealer materials, launch decks, campaigns and social formats.

05 / Process

A clear production path.

The site should make the next step feel easy: send the available product information and define what the images need to do.

01

Brief

Send product files, drawings, references and the channels or launch date the visuals need to support.

02

Direction

We align on camera, styling, materials and the first approved image or environment.

03

Review

Feedback is applied to the shared 3D foundation before the full image set is scaled.

04

Deliver

Final high-resolution and web-ready assets, with variants and formats organized for use.

06 / Studio

Specialist CGI, founder-led.

Moholy Studio is an independent 3D visualization studio based in Buenos Aires and working internationally. The studio is led by Juan Arangui, with more than 15 years of experience in architectural and product visualization.

Our strongest fit is work that benefits from reusable 3D production: furniture ranges, configurable products, materials, interiors and launch content that needs visual consistency across many outputs.

Send the range, model or brief.

Tell us what needs to be shown, what may still change, and where the visuals need to work. We can start from the information you already have.

renderings@moholystudio.com ↗